Regional Marketing Manager France and Canada CDD 12 mois (d/f/m)

Regional Marketing Manager role at Leica Biosystems responsible for developing and executing field marketing strategies across France and Canada. The position involves market analysis, campaign execution, cross-functional collaboration, and new product launch support over a 12-month contract term.

Responsibilities

• Develop and execute field marketing plans aligned with regional and global business objectives in both markets
• Conduct market research and competitive analysis to identify growth opportunities and inform strategy
• Translate market insights into actionable recommendations using analytical tools and market models
• Partner with Sales, Commercial, and Marketing teams to execute campaigns, events, and thought leadership initiatives
• Support product launch execution through DBS Launch Excellence process and performance measurement

Requirements

• Field or product marketing experience in healthcare, medical technology, life sciences, or diagnostics
• Regional marketing experience in France and Canada or comparable international direct-market environments
• Demonstrated experience executing marketing plans with direct commercial teams
• Market analysis, strategy development, and integrated multi-country campaign execution skills
• Fluency in French and English with strong written and verbal communication abilities
• Regular travel capability within France, Canada, and EMEA locations