Content & AI Lead - UK Sports Betting

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Content & AI Lead - UK Sports Betting based in France. As Content & AI Lead, you will take senior ownership of a UK-focused sports betting content portal and its overall performance. You will combine content leadership, SEO expertise, commercial thinking, and advanced AI capabilities to drive sustainable growth. The role covers the full content lifecycle, from strategy and editorial planning to optimisation, quality, publishing, and performance measurement. You will lead and develop a content team while making data-driven decisions about resources, priorities, and workflows. A key part of the role will be embedding AI into everyday operations through automation, agents, and innovative workflows. Working across SEO, Product, Design, Development, Affiliate, and AI teams, you will directly influence traffic, engagement, conversions, revenue, and profitability. Accountabilities: - Own the content strategy and editorial roadmap for a UK sports betting portal, covering sports content, evergreen resources, commercial pages, and betting-focused content. - Take responsibility for portal performance, using traffic, rankings, engagement, conversion, revenue, and profitability data to identify opportunities and drive continuous improvement. - Lead the content team, including recruitment, coaching, performance management, workload planning, and resource allocation. - Establish and maintain high editorial standards, ensuring content is accurate, useful, differentiated, SEO-focused, and compliant with relevant UK gambling and industry requirements. - Design and continuously improve content plans and team workflows in alignment with business objectives and stakeholder input. - Use SEO, audience, competitor, and search-intent insights to identify content gaps and prioritise opportunities with the highest potential impact.

- Own content optimisation by regularly updating, consolidating, improving, or removing content based on performance and changing search demand. - Embed AI into content operations using tools such as Claude and ChatGPT to enhance or automate research, briefing, SERP analysis, quality assurance, fact-checking, optimisation, publishing, and other workflows. - Build, test, and improve AI-powered workflows, agents, automations, and multi-step processes to increase content quality, efficiency, scalability, and cost-effectiveness. - Collaborate cross-functionally with SEO, Product, Design, Development, Affiliate, AI, and central Content teams to improve user experience and commercial performance. - Manage the portal’s content budget and commercial contribution, partnering with leadership to achieve agreed revenue and profitability targets. - Make resource and prioritisation decisions based on expected business return and measurable performance. - Continuously experiment with new content, SEO, AI, and operational approaches to improve how the team works and delivers results. Requirements: - 3+ years of professional experience in sports betting, iGaming, sports media, affiliate marketing, or a closely related content environment, ideally with strong UK market exposure. - Strong knowledge of UK sports and betting, particularly football, with a genuine understanding of sports audiences and their content needs. - Proven experience managing or leading a content or editorial team and owning an end-to-end content operation. - Strong understanding of SEO, search intent, keyword research, content strategy, content optimisation, and organic growth. - Hands-on experience with SEO and analytics platforms such as Ahrefs, Google Search Console, Google Analytics, or equivalent tools. - Excellent editorial judgement combined with strong writing, research, fact-checking, and quality-control capabilities.