CRM Marketing Manager F/H

Company
Founded in 1996, GONG has grown from a pioneering French surf brand into a fast-scaling international player , driven by one mission: sharing our passion for board sports with the world.
Today, with 100+ employees and €30M turnover , GONG is expanding rapidly, blending innovation, lifestyle, and performance across Surf, SUP, Kite, and Wing Foil.
Our DNA is simple: Sharing.

• Sharing our creations.
• Sharing our know-how.
• Sharing our lifestyle.
• And above all, sharing with everyone.

Our model is disruptive.
By cutting out intermediaries, GONG makes premium gear accessible to all: expert advice, flawless service, unbeatable prices.
The result: Everyone can enjoy the water at the highest level.
Job Opportunity
We are looking for a Head of Marketing to drive GONG’s global growth and scale the brand internationally. Reporting directly to Patrice Guénolé, this role is at the heart of our transformation into a global icon .
You will be the architect of a data-driven marketing engine , combining creativity, performance, and cutting-edge technology to fuel our next stage of growth.
Your Mission
Build and execute a bold, ROI-driven marketing strategy.

• Lead all paid media channels (Meta, Google, TikTok, YouTube) and push performance to the next level.
• Design a powerful CRM and loyalty engine (Klaviyo, Shopify, Brevo) that maximizes Customer Lifetime Value.
• Harness AI and data science to personalize journeys, predict behaviour, and unlock growth opportunities.
• Turn insight into action through advanced analytics and clear KPI reporting.
• Partner with Communication, Product, and E-commerce to deliver seamless launches and campaigns.

&##128073; A role for a visionary leader who can balance strategy and execution, with the ambition to take a disruptive brand global.
Your Profile
We’re looking for a growth leader with the vision, expertise, and passion to match our ambitions:

With a solid knowledge of our universe through:
Professional experience in the industry
Active practice of our sports
Deep understanding of products and surf culture

Hands-on use of our equipment
Proven track record (7–10 years) in marketing leadership, performance marketing, or growth strategy in a DNVB or e-commerce environment.
Strong mastery of Ads (Meta, Google, TikTok, YouTube) with a data-first mindset.
Deep expertise in CRM, retention, and marketing automation with focus on CLV.
Advanced skills in analytics (GA, Looker, attribution) and comfort with data-driven decision-making.
Hands-on experience integrating AI into marketing workflows.
Strong leadership, analytical mindset, and culture of experimentation.
Fluent English & French. Other languages are a plus.