French Content Writer - Western Europe Business Unit

About North Star Network

North Star Network (NSN) is a global sports and betting media group that builds and operates leading digital brands connecting sports fans and bettors across 30+ countries.

Our mission is to turn passion for sports and gaming into trusted information, data-driven insights, and responsible entertainment.

We’re a multicultural and fully remote company uniting 50+ in-house and 200+ external experts from more than 20 nationalities across Europe, Africa, and the Americas.

About the Role

We’re on the lookout for a Content Writer to create engaging, accurate, and SEO-optimized content for our sports and iGaming - Western Europe Business Unit .

If you’re a skilled writer with a passion for sports, betting, and digital storytelling and love turning ideas into impactful, data-driven articles this role is for you.

You’ll join forces with our Content Managers , Editors , and SEO specialists to produce content that informs, inspires, and performs across NSN’s network of high-traffic websites.

Key Responsibilities

1. Content Creation

• Write original, high-quality articles following provided briefs, tone, and structure.

• Adapt your style to match different markets, audiences, and brands.

• Ensure factual accuracy, clarity, and a consistent, engaging tone.

• Meet content volume and deadline expectations while maintaining top editorial quality.

• Research relevant topics, trends, and operators to ensure up-to-date and reliable information.

• Bring first-hand experience and in-depth expertise where applicable.

2. SEO Integration

• Apply SEO best practices (keywords, internal linking, meta tags, structured formatting).

• Optimize content for visibility, engagement, and conversion.

• Collaborate with SEO and content teams to update and improve existing content.

• Monitor article performance and use feedback to refine writing and targeting.

• Review and refresh older content to maintain relevance and authority.

3. Collaboration & Feedback

• Work closely with Editors and Content Managers to refine drafts and integrate feedback.

• Maintain consistent tone and quality across brands and markets.

• Participate in content workshops and reviews to continuously improve.

• Communicate proactively about progress, challenges, and content ideas.

4. Compliance & Quality

• Ensure all content complies with editorial, brand, and regulatory standards particularly for iGaming and sports-related topics.

• Maintain accuracy and neutrality when covering operators, games, or predictions.

• Proofread your own work to minimize revisions.

• Stay informed on market regulations, trends, and audience expectations.

What We’re Looking For

• Native or fluent English and French  speaker.

• Significant experience as a Content Writer , Journalist , or SEO Copywriter ideally in sports , iGaming , or related digital media fields.

• Strong understanding of SEO fundamentals and digital publishing.

• Excellent research, writing, and editing skills.

• Ability to work independently while managing multiple deadlines.

• Detail-oriented, creative, and passionate about delivering high-quality content.

• Familiarity with content management systems (e.g., WordPress) is a plus.

What We Offer

• Work on some of our most exciting and high-traffic platforms, including Football Whispers , Top Mercato , and Bojoko , reaching millions of sports fans worldwide.

• 100% remote work possible.

• Join a dynamic, multicultural team passionate about sports and digital media.

• Career development opportunities in a fast-growing global company.

• A culture of autonomy, ownership, and innovation .

• Competitive salary , based on experience and seniority.

Ready to Join Us?

If you’re passionate about sports, content, and iGaming and you thrive in a fast-paced, international environment we want to hear from you.

Apply now and help shape the voice of NSN’s global audience!