SAINT LAURENT Digital Engagement Analyst

ABOUT SAINT LAURENT Founded in 1961, Yves Saint Laurent was the first couture house to introduce the concept of luxury prêt-à-porter in a 1966 collection called Rive Gauche, synonymous with youth and freedom. This shift represented a first critical step in the modernization of fashion and revolutionized the socio-cultural landscape. In 1999, the luxury goods division of the Kering Group acquired Yves Saint Laurent and, under the creative direction of Anthony Vaccarello since April 2016, continues to position the House at the summit of the luxury universe. Today, Saint Laurent collections include women's and men's ready-to-wear, shoes, handbags, small leather goods, jewelry, scarves, ties and eyewear.

Role

Reporting to the WW Digital Engagement Director, the Digital Engagement Analyst drives performance measurement and data-driven decision making across CRM, digital marketing, social media and e-commerce channels. This role is responsible for delivering actionable insights, measuring the effectiveness of client engagement initiatives, and identifying optimisation opportunities that enhance digital performance and support commercial growth. Working closely with Client Development, Media, E-commerce and regional teams, He/She transforms complex data into meaningful business recommendations that strengthen digital engagement across Saint Laurent's global ecosystem.

Key Responsibilities

1. Performance Analytics & Reporting

• Own end-to-end performance reporting across CRM, social media and digital channels, delivering weekly, monthly, quarterly and annual business reviews.
• Develop 360° dashboards and performance reports, providing actionable insights and recommendations to support strategic decision making.
• Monitor campaign and channel performance, identifying opportunities to improve engagement, traffic, conversion and overall digital effectiveness.

2. CRM & Client Insights

• Analyse CRM campaign performance across key lifecycle metrics including engagement, conversion, revenue and customer behaviour.
• Identify trends and optimisation opportunities to improve client engagement and lifecycle performance.
• Partner with Client Development teams to evaluate campaign effectiveness and support continuous optimisation.

3. Social Performance & Brand Intelligence

• Measure performance across Saint Laurent's global social media ecosystem, tracking audience growth, engagement, reach and traffic.
• Conduct competitive benchmarking, social listening and influencer performance analysis to identify emerging trends and market opportunities.
• Monitor digital conversations to identify potential risks and support proactive reputation management.

4. Digital & E-commerce Performance

• Analyse website traffic, acquisition channels and customer behaviour using GA4 and digital analytics tools to identify opportunities that improve user experience and commercial performance.
• Measure digital campaign effectiveness and provide recommendations to optimise acquisition, engagement and conversion across digital touchpoints.
• Establish measurement frameworks and performance benchmarks across digital platforms.

5. Data Governance & Optimisation

• Maintain reporting standards and data governance processes to ensure the accuracy, consistency and reliability of marketing performance data.
• Improve reporting methodologies, dashboards and measurement capabilities to support business visibility and decision making.
• Champion best practices in digital analytics and performance measurement across the organisation.

6. Collaboration

• Partner closely with Client Development, Media, E-commerce, regional and cross-functional teams to deliver insight-led recommendations that support business priorities.
• Present performance insights and strategic recommendations to stakeholders, translating complex data into clear and commercially relevant narratives.
• Support the continuous evolution of Saint Laurent's digital engagement strategy by identifying new opportunities, trends and performance improvements.

Profile

• Experience: 3–5 years' experience in digital analytics, CRM, digital marketing, e-commerce or performance measurement.
• Skills: Advanced knowledge of Google Analytics 4, Power BI, Tableau and Microsoft Excel. Experience with CRM analytics, social media measurement and social listening platforms (Wearisma, Meltwater, Digimind) is a plus.
• Proven ability to analyse complex datasets, develop actionable insights and collaborate effectively across cross-functional and international teams.
• Soft skills: Analytical, detail-oriented, proactive, commercially minded and results-driven with strong communication and presentation skills.
• Languages: Fluent in English; French is a plus.